Alabama has one of the most concentrated insurance markets in the country and premiums among the highest in the Southeast. If you are paying full price, it is worth knowing what exists outside the exchange — and what it costs you to go there.
Reviewed by Philip Smith, Licensed Insurance AgentNPN #22255420Updated July 2026
Most states have several carriers competing for individual business. Alabama does not, in any meaningful sense. Blue Cross Blue Shield of Alabama holds one of the highest single-carrier market shares in the country, covering more than 210,000 members, and Alabama's premiums sit among the highest in the Southeast as a result.
Four carriers write the 2026 individual market: Blue Cross Blue Shield of Alabama, UnitedHealthcare, Celtic, and Oscar — the last entering Alabama for the first time this year. Approved 2026 increases came in near 19.3%, 20.0% and 25.0% respectively, with a statewide gross average around 21.1%.
Enhanced federal subsidies expired at the end of 2025 at the same time. Statewide, the average after-subsidy premium moved from roughly $44 to roughly $121 a month. If you receive a subsidy, that is painful but the credit still absorbs most of the price. If you do not, you took the full increase with nothing between you and it — and that is the situation where looking off-exchange starts to make sense.
Alabama permits short-term policies of up to 364 days per term, with renewals to a cumulative maximum of 36 months. TriTerm is written as consecutive terms totalling just under three years from a single application — so a diagnosis in year one does not cost you coverage in year two, which is the main weakness of ordinary short-term plans.
Alabama permits 36 months. A federal rule finalized in 2024 limits new short-term, limited-duration policies to three months initially and four months including renewals, for coverage issued on or after September 1, 2024. Those two statements are both true and they do not agree.
The reason carriers keep writing longer terms is that in August 2025 the Departments of Labor, Health and Human Services and the Treasury said they do not intend to prioritize enforcement of the federal definition while further rulemaking is considered.
So the three-year length rests on a non-enforcement position rather than settled rule. That is not a reason to avoid the product. It is a reason to ask how your specific policy would be treated before you build three years of planning around it.
If a credit is available to you in Alabama, it usually settles the question. It takes a few minutes to find out, and it costs you nothing.
Check my subsidy firstAlabama permits short-term policies of up to 364 days per term, with renewals allowed to a cumulative total of up to 36 months. TriTerm is written as consecutive terms reaching just under three years from one application, so you are not re-underwritten each year. See the note below on how state permission and the current federal rule differ.
Alabama has one of the most concentrated individual insurance markets in the United States — Blue Cross Blue Shield of Alabama holds a very large share, covering over 210,000 members — and premiums run among the highest in the Southeast. Four carriers write the individual market for 2026: Blue Cross Blue Shield of Alabama, UnitedHealthcare, Celtic, and Oscar, which is entering Alabama for the first time this year.
Approved increases were roughly 19.3% for Blue Cross Blue Shield of Alabama, 20.0% for UnitedHealthcare and 25.0% for Celtic, with a statewide gross average near 21.1%. Separately, enhanced federal subsidies expired at the end of 2025, which pushed the average after-subsidy premium in Alabama from around $44 to around $121 per month. Someone who was already unsubsidised felt the rate increase without any offset.
No. TriTerm is short-term, limited-duration insurance underwritten by Golden Rule Insurance Company, a UnitedHealthcare company. It is medically underwritten, excludes pre-existing conditions at the start, does not cover the ten essential health benefits as a set, and cannot be paired with a premium tax credit. If you qualify for a meaningful subsidy in Alabama, a marketplace plan is very likely the better answer.
Someone in good health whose income sits above the subsidy cliff — roughly $62,600 single or $128,600 for a family of four in 2026 — and who is therefore paying Alabama's full unsubsidised premium with no credit to offset it. That is the buyer for whom a medically underwritten plan can genuinely cost less. Below the cliff, the subsidy almost always wins.