Nobody absorbs the increase for you. When the enhanced tax credits expired and Ohio rates went up about 18%, self-employed Ohioans took the full hit — and a lot of them dropped coverage rather than re-shop it. The subsidy is smaller, not gone. Philip runs your projected income against every plan in your county for free.
Reviewed by Philip Smith, Licensed Insurance AgentNPN #22255420FL Lic. #G349232Updated July 2026
Open enrollment period ended January 15, 2026. Source: Health Policy Institute of Ohio; KFF.
The mistake that costs self-employed people the most is the income estimate
Your subsidy is calculated from what you project you will earn this year, and it is reconciled against what you actually earned when you file. Project too low and you repay the difference at tax time. Project too high and you overpaid premiums all year for no reason. You can update your projection on healthcare.gov whenever your situation changes — so update it when you sign a big contract or lose a client, not the following April. This is the single most useful habit for a self-employed person on the marketplace.
Ohio's individual market runs through healthcare.gov, and as a self-employed person you buy there the same way an individual does — there is no separate self-employed marketplace. Depending on your county you will see plans from Anthem Blue Cross Blue Shield, Medical Mutual of Ohio, CareSource, Ambetter, Molina Healthcare, and Oscar Health. If you have even one W-2 employee besides yourself, a small-group plan becomes an option too, and it is sometimes cheaper than two individual policies. Ohio is not a state where UnitedHealthcare's year-round TriTerm private plans are sold, so the marketplace and off-marketplace individual plans are the realistic field.
This is the hardest part of being self-employed on the marketplace. Your premium tax credit is based on your PROJECTED annual income for the coverage year, not last year's. If you project low and earn more, you repay part of the credit at tax time; if you project high and earn less, you get the difference back as a refund. The practical advice is to project honestly toward the middle of your realistic range, and then update healthcare.gov during the year when your picture changes — you are allowed to, and it prevents an ugly April. Report a big new contract when you sign it, not the following spring.
Generally yes. The self-employed health insurance deduction lets you deduct premiums for yourself, your spouse, and your dependents as an above-the-line deduction, which reduces your adjusted gross income rather than requiring you to itemize. It is limited to your net self-employment profit, and you cannot take it for any month you were eligible for a subsidized employer plan through your own or a spouse's job. It also interacts with your premium tax credit in a circular way that trips up a lot of filers. Confirm the specifics with your CPA — Philip is an insurance broker, not a tax adviser, and this is genuinely a question for your accountant.
The enhanced premium tax credits expired at the end of 2025 and Congress did not renew them, and Ohio insurers raised marketplace rates by an average of about 18% for 2026. Ohio lost 114,000 marketplace enrollees — the largest drop of any state — and self-employed people without an employer to absorb the increase were hit hardest. The subsidy did not disappear, though: roughly 85% of Ohio enrollees still receive one. If you dropped coverage over the price, re-running the numbers is worth an hour.
It depends on whether you have employees and on your income. A group plan does not use income-based subsidies, so if your income is low enough to earn a meaningful premium tax credit, individual marketplace coverage often wins. If your income is high enough that you get little or no subsidy, a small-group plan can be cheaper and the premiums are a deductible business expense. Ohio has no minimum participation carve-out that changes this materially — it comes down to the math on your specific numbers, which is a comparison worth doing rather than guessing at.
Philip Smith · Licensed Independent Insurance Broker
NPN #22255420 · Licensed in Alabama, Arizona, Florida, Georgia & Ohio · Free plan comparison for self-employed Ohioans. No cost, no pressure.
Philip compares specific PPO, HMO, and EPO plans from 22+ carriers based on your doctors, budget, and ZIP code — in one free call.
By submitting, you consent to SMS/calls from Insurance Answers USA (Philip Smith, NPN #22255420 · FL Lic. #G349232). Consent not required to purchase. Reply STOP to opt out.